7-Day Video ROI Calculator

Enter 3 numbers, make 2 choices, and see your video marketing ROI in seconds

Enter Your Numbers

Target Country

Select your target market to use the latest country-specific CPM, CTR, and Lead Opt-in rates

Growing digital market with competitive CPM rates

💎 Sweet spot: Good value with decent lead generation

Funnel Efficiency: 55/100

High mobile usage, WhatsApp preferred for enquiries

Display Currency

Choose your preferred currency for displaying results. All calculations will be converted automatically using current exchange rates.

Exchange rate: 1 MYR = 1 MYR

Rates updated: December 2024

Ad Budget (MYR)

Your 7-day advertising budget in MYR

Current CPM in Malaysia: RM16.20 (Updated: Dec 2024)

Expected impressions: ~6,173

Average Order Value (MYR)

The average amount a customer spends per order in MYR

Profit Margin (%)

The percentage of revenue that becomes profit after costs. Calculate: (Revenue - Cost) ÷ Revenue × 100

Sample calculations:

• Low margin (30%): If you sell for RM100.00 and costs are RM70.00

• Medium margin (50%): If you sell for RM100.00 and costs are RM50.00

• High margin (70%): If you sell for RM100.00 and costs are RM30.00

Conversion Rate (Lead to Sale) (%)

The percentage of leads/enquiries that convert to sales. Calculate: (Number of Sales ÷ Number of Leads) × 100

Typical ranges for lead-to-sale conversion:

• Conservative (5%): 5 sales from 100 leads

• Average (10%): 10 sales from 100 leads

• Optimistic (20%): 20 sales from 100 leads

1. Impressions → Clicks: 1% CTR

2. Clicks → Leads/Enquiries: 8.5% Opt-in Rate

3. Leads → Sales: 10% Close Rate

Overall conversion: 0.009% (Impression to Sale)

See your results in seconds